"Revenue lost through dissatisfied customers" (sample tool)

Most of us know our top 10 customers and the revenue we generate from servicing them. But have we ever considered how much money we are losing by not paying enough attention to the unhappy customers who are still spreading the word about our services.

Have a look for yourself. You will be surprised. Revenue Lost - spreadsheet (.xls format)

Clearing Up Common Myths About Motivation

Employee Satisfaction and Motivation Report 2009